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Privacy Policy

We appreciate your interest in our website. Protecting your privacy is very important to us. Below we provide detailed information on how we handle your data in accordance with the GDPR and the Swiss Data Protection Act (DPA).

1. Collection and Use of Personal Data

We collect, store, and process your data for the fulfillment of your purchase, potential future warranty claims, and for advertising purposes. Personal data is collected when you voluntarily provide it to us as part of your order, when opening a customer account, or when registering for our newsletter.

Your data is passed on to service providers employed by us (e.g., transport companies, logistics partners, payment providers) to the extent necessary for the fulfillment of the contract.

2. Your Rights (Information & Deletion)

You have the right to receive information about your stored data free of charge, as well as the right to correction, blocking, or deletion of this data. For any inquiries, please contact us at the address provided below.

3. Newsletter & Email Advertising

If you have subscribed to our newsletter, your email address will be used for our own advertising purposes until you unsubscribe. You can unsubscribe at any time via the link in the newsletter or by sending a message to us.

4. Use of Cookies

We use cookies to make your visit to our website more attractive and to enable the use of certain functions. Cookies are small text files stored on your device.

  • Session Cookies: These are deleted after you close your browser.
  • Long-term Cookies: These remain on your device and allow us to recognize your browser on your next visit.

5. Web Analytics with Google Analytics

This website uses Google Analytics with the "anonymize IP" extension. IP addresses are shortened by Google within EU member states or other EEA treaty states before transmission to prevent direct personal identification. Only in exceptional cases is the full IP address sent to a Google server in the USA and shortened there.

6. Data Security

Your payment data is transmitted in encrypted form during the ordering process. We secure our website through technical and organizational measures against unauthorized access, loss, or destruction.

7. Data Protection Contact

Trendfactory GmbH
Neuhofstrasse 5
8630 Rüti, Switzerland
Email: info@princessdolls.ch



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